Well, they don't make it easy, now, do they? Google doesn't acknowledge audio even exists! I can't post audio directly on my blogspot blogs, for instance. It's not like we're Luddites, living in a world of 21st century denial, or something. Look at all the creative ways we've found to get our audio out there. Even Facebook doesn't cooperate with their video options. If you ain't got no purdy, moovin pitchers, you cain't put it on our website! WHO is backward?
...The problem is not that radio is hobbled with a
doomed technology but that it’s failed to take advantage of the
opportunities these new digital technologies have made available. . . .
There’s Hulu, countless video services, such as Netflix, where viewers
can catch reruns of favorite TV shows and on-demand services from most
cable providers with rich catalogs of content. . . .
Where is radio by comparison? Way behind. Broadcast companies have
watched as others, like Pandora, have risen to dominate the emerging
audio venues and they are equally far behind in mobile.